$100 pc goes to manufacturing...

Can't say much for the color scheme, though that's something you can probably fix with a rattle-can and some stickers.

http://www.engadget.com/entry/1234000920072549/

They do have one photo displaying actual text which I would think would be
the principle application...

http://laptop.media.mit.edu/images/laptop-ebook.jpg

It's slightly interesting to me from a design perspective that in one configuration or another some of the usb ports are allways covered. which means basically no permenantly attached devices. It also means to me the most if not all the electronics apart from the keyboard/touch-pad are located in the screen housing.